Build likeability and prepare leads with branding and performance campaigns via social media
SIGNAL IDUNA is one of the largest insurance companies in the German market. It is a partner to tradesmen, retailers and private households when it comes to pension provision and insurance. With its holistic sustainability strategy, SIGNAL IDUNA goes far beyond fulfilling regulatory obligations.
A picture is worth a thousand words – and a film? Standing out on social media is a big challenge with the flood of content these days. That’s why we developed our very own illustration and animation style for SIGNAL IDUNA. With short explanatory reels, we package each topic vividly and get to the point.
Strategy & Implementation
- Development and implementation of the sales funnel
- Support of the Meta-Business Manager
- Strategic & operational campaign planning
- KPI-based campaign implementation, controlling & optimization with focus on reach, emotionalization of the brand and lead preparation
- Creation of advertising materials (illustration & animation, photo/video, text, image editing)
Results
Increase reach especially in younger target groups, generate qualified website traffic and generate sales.
”Through our illustration style and eye-catching explainer videos and reels, we were able to celebrate many a success last year and further strengthen the SIGNAL IDUNA brand in social media as well.
Lina BachCreative Direction, Design, Illustration
