Reach your audience through influencers and build brand awareness
In influencer marketing, we work with well-known and popular social media users called influencers. The influencer has many followers on platforms such as Instagram, TikTok, and YouTube and thus has an extensive reach. In the B2B sector, the business network LinkedIn is also a relevant platform. The influencer can ensure that your company or product becomes better known among his followers through his reach. This can be a very effective way to reach a large audience and build brand awareness.
Influencer recommendations carry a lot of weight.
One of the main benefits of influencer marketing is the trust that influencers place in their followers. Because influencers have built strong relationships with their followers over time, their recommendations carry a lot of weight. This means that when an influencer points out a product or service, their followers are likelier to take notice and consider making a purchase.
This usually happens through a post where the influencer introduces the company or product and writes about it. Often, this post is also accompanied by a special code or link that allows followers to buy the product directly or learn more about it.
Another benefit of influencer marketing is that brands can tap into the audience of popular influencers. This means that a brand can reach a large number of potential customers without having to invest a lot of time and effort into building its own fan base. In addition, influencer marketing can help drive traffic to a brand’s website, which can lead to higher sales and revenue.
The right influencer for your brand
We design and implement influencer marketing campaigns for you. Whether cooperation or co-creation with (micro)-influencers – we find the right brand ambassadors for you. How do we do that? Through content & performance analysis and with the help of our partner IROIN, the leading influencer suite.
In addition to the selection and evaluation of influencers, we coordinate and accompany the entire collaboration, take care of the communication and are the interface between you and the influencer. In parallel, we plan the appropriate branded content campaigns on Instagram, Facebook & TikTok and implement them for you. Of course, we also monitor the success and optimization of influencer campaigns.