Announcement of the innovative photo festival, generation of traffic and visitors to the fair
PHOTOPIA Hamburg is a unique happening of photography and videography that brings the fascination of imaging to life in an inspiring festival. The four-day live event offers magical spaces to try out new creative ideas and devices, creates multiple opportunities for exchange – from expert know-how on site to extensive online content on the community platform.
Strategy & Implementation
- Social media conception & strategy for the platforms: Instagram, Facebook, LinkedIn
- Online editing, text (German / English), on-site interviews
- Photo and video production, animation, motion design
- Community Building
- Influencer evaluation, conception and implementation Cooperations
- Data Driven Content Marketing
- B2B marketing (exhibitor acquisition national and international)
- Social media marketing: post pushes on meta platforms
Results
Massive increase in social media reach B2c and B2B, significant increase in visitors and exhibitors.
