Announcement of the innovative photo festival, generation of traffic and visitors to the fair

PHOTOPIA Hamburg is a unique happening of photography and videography that brings the fascination of imaging to life in an inspiring festival. The four-day live event offers magical spaces to try out new creative ideas and devices, creates multiple opportunities for exchange – from expert know-how on site to extensive online content on the community platform.

Strategy & Implementation
  • Social media conception & strategy for the platforms: Instagram, Facebook, LinkedIn
  • Online editing, text (German / English), on-site interviews
  • Photo and video production, animation, motion design
  • Community Building
  • Influencer evaluation, conception and implementation Cooperations
  • Data Driven Content Marketing
  • B2B marketing (exhibitor acquisition national and international)
  • Social media marketing: post pushes on meta platforms

Massive increase in social media reach B2c and B2B, significant increase in visitors and exhibitors.