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Task

Social media advertising for online store and stores

Closed is an international high fashion fashion label founded in Italy in 1978. Today, the company is headquartered in Hamburg. Closed draws on its European heritage in its collections: French creativity, Italian craftsmanship and German tradition. CLOSED has done pioneering work in the field of denim. Since 1978, the brand produces jeans and is world famous for details and special processing of the fabric.

Strategy & Implementation
  • Strategic & operational media planning and media buying
  • Implementation of international campaigns on the meta platforms on all funnel levels in DACH, EU, USA & Asia.
  • KPI-based campaign implementation, controlling & optimization
  • Account optimization and campaign setup, conversion API
  • Competitor analysis
  • Development of target groups (on-platform, conversion API/meta pixel, interests)
  • Optimization product data feed
  • Development and implementation of sales funnels
  • Monitoring & Tracking
Results

Social media marketing is an important building block for the international sales success of the online store – but also of the stationary stores.