International campaign hub as distribution site for B2B target groups
The Lapp Group is one of the world’s leading suppliers of integrated solutions and branded products in the field of cable and connection technology. It operates worldwide with 51 of its own sales companies, 18 manufacturing sites and over 100 foreign representatives.
The campaign hub LAPP CONNECT informs and highlights strategic focus topics and directs users to the corresponding LAPP landing pages. The campaign hub is a central component of the campaign. All measures and editorial contributions (from the LinkedIn blog, from social media, from PR measures, etc.) of the campaign are collected here.
Strategy & Implementation
- Development of a modern and user-friendly frontend
- Development of an easy-to-use backend with different rights, roles and editorial approval processes
- Implementation in WordPress, PHP, ACF
Develop a dynamic network that continues to change throughout the campaign and grows as content increases.