Personnel recruiting in the social services sector

The Arbeiter-Samariter-Bund Hamburg (ASB) is a modern, non-partisan aid and welfare organization. The work covers a diverse range of tasks from outpatient care to relief operations at home and abroad. More than 2,000 employees, volunteers and volunteers in the social year or federal voluntary service (BFD) are working around the clock to help the people of Hamburg.

Strategy & Implementation
  • Concept, design and programming of the recruiting platform jobs.asb-hamburg.de
  • Development and implementation of the digital application process
  • Conception, development and implementation of recruiting campaigns on the meta platforms Instagram & Facebook.
  • Strategic & operational media planning and media buying
  • KPI-based campaign management, controlling & optimization with focus on qualified applicant generation
  • Creation & optimization of advertising media

Generating qualified applicants via different campaigns across the meta-platforms Facebook & Instagram.