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Task

Social media advertising to increase brand awareness

CINQUE was founded in 1984 by two friends in Cinque Terre, Italy to bring carefree casual Italian fashion with all the love of design to the world. With this idea, the two hit the zeitgeist of the 80s and the first men’s collection is created in Germany. In 1991 followed the first women’s collection.

Strategy & Implementation
  • Strategic & operational campaign planning on the meta platforms & Google
  • Implementation of performance campaigns at all funnel levels
  • KPI-based campaign implementation, controlling & optimization
  • Account optimization and campaign setup, conversion API
  • Development of target groups (on-platform, conversion API/meta pixel, interests)
  • Development and implementation of sales funnels
  • Monitoring & Tracking
Results

Build awareness among younger target groups and generate buying interest.