Digital Development & Online Marketing for Football Fans

For SIGNAL IDUNA, Borussia Dortmund and the Berlin fintech Element, we implemented the landing page for Versicherung09 with completely digital contract conclusion. Insurance09 is a fully digital home and liability insurance. The name “Versicherung09” is based on the year in which the Bundesliga soccer club was founded. The insurance benefits are specially tailored to BVB fans. For example, insured persons benefit from a refund for every BVB goal scored.

Strategy & Implementation
  • Digital strategy: Consulting and conception of the insurance09 landing page incl. Final stretch

  • UX: conception of user guidance through multi-level form

  • UI: User-centric design and structure with focus on conversion

  • Digital development of the website and mobile-compatible closing form

  • Programming: Front- and backend development, mobile template, social media, API connection, connection to Bundesliga live database for displaying goals scored and contract costs saved in real time

  • Support with tracking & online marketing reporting
  • Development and implementation of sales funnels