Brandformance: Branding & Performance Marketing in the High Fashion Market
Anita Hass has been the first address in Hamburg for high fashion lovers since 1970 with an exclusive mix of premium and contemporary brands. For several years, Anita Hass has been developing into a multi-channel store, growing strongly especially with the online destination anitahass.com, showing a high level of dynamism and passion for e-commerce.
Strategy & Implementation
- Strategic & operational campaign planning on the meta platforms, Google & TikTok in Germany and internationally
- Implementation of performance campaigns at all funnel levels
- KPI-based campaign implementation, controlling & optimization
- Account optimization and campaign setup, conversion API
- Development of target groups (on-platform, conversion API/meta pixel, interests)
- Optimization product data feed
- Development and implementation of sales funnels
- Monitoring & Tracking
Results
Increase brand awareness and generate high e-commerce sales via paid media.
