Digital Native since 2004. Developing innovative media products and campaigns long before the mass market.
Carsten Schütte, Dipl.-Kfm, MBA
Creator of innovative campaigns, media products and thinker of fresh ideas.
2007 – today
kontor one digital
Founder and managing partner of kontor eins digital GmbH & Co. KG, based in Hamburg.
2008 – 2010
WirsindGolf.net
Founder and shareholder of the first German golf community WirsindGolf.net.
2006 – 2008
germanblogs GmbH
Founder and CEO of germanblogs GmbH. Development of the first vertical expert blog network germanblogs.de with over 500,000 unique users (2011). Conception and realization of innovative digital business areas such as the first health videocast with its own online practice in Second Life (Piyobo) and one of the first association networks (Klubba).
2004 – 2007
BOOGIE MEDIA
Co-Founder and CEO of the media and consulting company BOOGIE MEDIEN in Hamburg.
2006: Acquisition of the company by the von Holtzbrinck publishing group
Consulting and development projects especially in the areas of user-generated content, weblogs, branded blogs and vertical communities.
2004 – 2007
OPINIO
Idea, development and editing of OPINIO, the first user-generated content product in Germany.
Cross-media as a supplement of the Rheinische Post and as a channel on rp-online.
Awarded the European Newspaper Award in the Innovation category.
To put this in perspective, Facebook was at the time the web-based version of Harvard University’s official printed yearbooks! The Bild reader reporters have only been around since 2006.
2001 – 2003
MBA in Media Management
MBA studies at the School of Management and Innovation (SMI) of Steinbeis University Berlin, Stern School of Business in New York and SDA Bocconi University in Milan
1998 – 2004
Gruner + Jahr
Head of Marketing at Gruner + Jahr WirtschaftsPresse in Cologne.
Overall responsibility for brand management, print and online advertising.
Awarded numerous creative prizes, e.g. Art Directors Club Germany (ADC) for business magazine Capital
1997 – 1998
BBDO, Sponsor Partners
Project manager at Sponsor Partners, an agency belonging to the BBDO Group, developing and implementing sponsorship and communication concepts for DAX 30 companies and ministries
1996 – 1997
Aarhus School of Business
Studied Marketing and International Management at the Aarhus School of Business.
1992 – 1998
University of Siegen
Studied economics at the University of Siegen with a focus on marketing, management and organization.
