Traffic & lead generation in the food retail industry
Wir sind Bäcker is an initiative of the SIGNAL IDUNA Group that supports medium-sized businesses in the German bakery trade in optimizing their business success and minimizing their entrepreneurial risk. The partner is the Central Association of the German Bakery Trade (Zentralverband des Deutschen Bäckerhandwerks e.V.).
Strategy & Implementation
- Development and implementation of the sales funnel
- Strategic & operational media planning and media buying
- Support of the Meta-Business Manager
- KPI-based campaign management, controlling & optimization with focus on lead generation
- Creation & optimization of advertising materials (photo/video, text, image editing)
- Optimization of the WordPress website wir-sind-baecker.de
Results
Generating thousands of qualified leads via various campaigns across meta platforms Facebook & Instagram.
