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Task

Generation of qualified leads from the trade

“Handwerk ist Zukunft” is an initiative of the SIGNAL IDUNA Group that goes beyond insurance-related topics to provide suitable digital products and solutions. Together with the central associations from the skilled trades, medium-sized companies in the sector are supported in optimizing their business success and minimizing their entrepreneurial risk.

Strategy & Implementation
  • Development and implementation of the sales funnel
  • Strategic & operational media planning and media buying
  • Support of the Meta-Business Manager
  • KPI-based campaign management, controlling & optimization with focus on lead generation
  • Creation & optimization of advertising materials (photo/video, text, image editing)
  • WordPress website optimization anfassbargut.com
Results

Generating thousands of qualified leads via various campaigns across meta platforms Facebook & Instagram.